In this story, Zernike, tells the story of two college students who offered corporate American an offer they could not refuse, to pay their full tuition in exchange fro them to be spokesmen for the company. The two boys chose First USA and they adversities for the company and the company pays $40,000 for the tuition, room and board, and books. they boys do interviews and have clothes advertising the company. they also have the company's logo on their surfboards. they are literally walking advertisement for the company.
to me this seems like a win/win situation. the boys get their tuition paid for and become some what of celebrities and the compo any gets 24/7 advertisement. This was very smart move on both parts. The best thing is that the boys did not have to do anything extreme like tattoo the company's name on the foreheads. Personally i admire the boys, it was a hot idea.
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